Builders

Are buyers choosing you only
because you're cheaper?

Build a brand. Command higher per sq. ft. Sell faster.

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Step by step plan on how to build your brand

The Method

Driving Force Growth System

This is how we define a brand.

Brand = Reach × Trust × Consistency

Reach How many people know you exist
Trust Do they believe you will deliver what you promise
Consistency How often they see you
01

Content Engine

Build Reach. Build Recall.
  1. We create short-form content designed for scale and memory.
  2. We produce long-form content that builds authority.
  3. Everything is built through a structured framework.
  4. This is the foundation of the entire system.
→ What this does for you
02

Paid Amplification System

Scale What Works.
  1. We amplify content built through the Content Engine.
  2. Campaigns run across Meta, Google, and YouTube.
  3. We scale proven messages, not guesses.
  4. Every rupee strengthens reach and consistency.
  5. Winning content gets multiplied.
→ What this does for you
03

Website & Reputation System

Control The First Impression.
  1. We optimize your website for conversion.
  2. We strengthen your online reputation across search and reviews.
  3. Buyers see authority, clarity, and proof.
  4. Trust begins before the first conversation.
→ What this does for you
04

CRM & Lead Conversion System

Respond Fast. Nurture Smart.
  1. Every inquiry is contacted within minutes.
  2. Structured WhatsApp and CRM flows warm up prospects.
  3. Messaging is standardized across your team.
  4. Buyers arrive informed and serious.
→ What this does for you
05

Sales Training & Enablement System

Execute With Precision.
  1. We train your team to respond fast and follow the framework.
  2. Scripts, positioning, and objection handling are aligned.
  3. Follow-ups are disciplined and consistent.
  4. Trust converts into revenue.
→ What this does for you
06

Attribution & Performance Intelligence

Compound What Works.
  1. We track source, spend, and walk-ins.
  2. We test continuously across content and ads.
  3. We double down on winners and cut underperformers.
  4. Growth compounds through precision.
→ What this does for you
Message from the Founder

I didn't learn real estate marketing from a course. I grew up in it.

My family has been in real estate for decades. I watched projects launch, struggle, and succeed. I saw firsthand how disconnected traditional agencies were from the reality of selling homes.

I’ve been on every side of the deal—as a Builder, Agent, and Agency Owner. I know that "likes" don't pay the bills. I started Driving Force because the industry is obsessed with quick sales, but ignores the only thing that actually scales: real value.

The opportunity right now is massive. Most developers are invisible online. The ones who invest in building a genuine brand today will dictate pricing in their micro-markets for the next decade. That’s what we’re here to do.

Draun Maniar Founder, Driving Force
Draun Maniar, Founder of Driving Force
15+ Years in Real Estate
10+ Years in Marketing
Worked on the field as a
Agent

Frequently Asked Questions

Who exactly is this for?

We partner exclusively with established real estate developers and builders who have multiple ongoing projects and an aggressive growth mandate. At this time, we do not work with individual brokers, agents, or mandate companies. Our systems are built specifically for the scale and complexities of the development side of the business.

Are we ready for this level of investment?

Think of it this way: If building a premium brand allowed you to command an extra ₹1,000 per square foot over the next five years, how much would you be willing to invest to make that happen? Our systems are engineered for developers ready to balance direct-response marketing for immediate sales with long-term brand positioning. If you are looking for cheap, low-intent lead generation, this isn't the right fit. This is an investment for those who treat their brand as a high-return asset.

Will I have to be present in the videos you make for us?

While it isn't strictly necessary, founder-led content undeniably builds the highest level of trust and credibility with homebuyers. When we do involve founders, our production process is highly streamlined; we require just a couple of hours of your time per month at most. However, for founders who prefer to stay entirely behind the scenes, we have proven alternatives. We can either conduct professional interviews with your core sales team or hire a dedicated spokesperson to represent your brand on camera.

What happens if we already have an internal marketing team or other agencies?

We seamlessly integrate with your internal teams to amplify your current efforts. However, to guarantee results and maintain strict quality control over ads and content, we deploy our own specialized teams. We do not collaborate with other external performance or content agencies. We will, of course, coordinate closely with your design agency to ensure absolute consistency with your established brand guidelines.

Do you work with multiple builders in the same city or micro-market?

Yes. The real estate market is vast, and we do not restrict our partnerships by geography. We firmly believe that every developer has a unique identity, and a brand stands out entirely on the merit of its own work and positioning. Our content-first approach is completely customized to your specific projects and ethos, meaning a competitor in your micro-market utilizing our systems will not dilute your performance.

How long before we see results?

Because our system combines high-converting paid ads with organic content, you will start generating qualified leads and site walk-ins within the very first month. However, the true power of this ecosystem is its compounding nature. As all our systems work together over time, your brand equity grows, resulting in consistently stronger sales velocity and a lower Customer Acquisition Cost (CAC) month over month.

How do we get started?

Simply click the "Book Your Strategy Call" button below to schedule a 30-minute session with me. We will dive into your current projects, address any remaining questions, and map out exactly how this system can be deployed to elevate your brand.

You've built great projects.
Now let's build the brand that sells them.

Book a free 30-minute strategy session. No commitments, no jargon.

Typically responds within 24 hours